CONTENT IS A DIALOG BETWEEN YOUR BRAND AND YOUR GUESTS.
ALI REFAI
FOR HOTELS
A CONTENT CREATOR
EVGENIA
HELLO. I AM
CONTACT ME
I DO WHAT I LOVE. AND THAT IS, MAKING PHOTOGRAPHING HOTELS AND CREATING PHOTO WORKSHOP RETREATS FOR MY GROUPS.
SERVICES
2006 - 2007 Practical one-year course "Reportage Photography" at the Faculty of Journalism of St. Petersburg State University
2002 - 2008 INTERNATIONAL ACADEMY PF CONSCIOUSNESS DEVELOPMENT Psychology and World Culture
2008 - 2010 RUSSIAN CHRISTIAN ACADEMY World History of Art Art historian
HOTELS
17
HAPPY CUSTOMERS
>17K
REVENUE INCREASE OF MY PARTNERS
7%
ABOUT ME
2017 - 2024 Video editing courses Graphic design courses Management training for YouTube creators Airbnb management training Booking.com management training
RETREATS
400
SOCIAL MEDIA POSTS WITH CONTENT CREATED BY ME
7300
2017 - PRESENT
- Sbai palace, Morocco, Sahara, M'hamid - Atasawan, Bali, Bedugul, Indonesia - Sri Ratih Cottages, Bali, Ubud - Signature Hotel Barsha, Dubai, UAE
Content-maker for hotels
2017 - 2022 Tanesha Barnes Global travel at TBarnesgloballifestyle.com Content creation for premium class retreats of the renowned influencer and tour leader. Working with groups in Bali and Morocco. Creating shorts for YouTube and all photo and video materials for packaging retreats and related products: clothes, bags, jewelry.
Creation of photo and video content for postings on Booking.com and Airbnb.com listing sites and others. Practical knowledge of the specifics of selling photo content for these resources. Creation of high-quality video for the YouTube shorts, which is enough for several months of shorts posting for YouTube and other platforms (e.g. TikTok). Creation of photo and video for quality content making for development and increase in subscribers and recognition on all social and selling platforms.
Content-maker
2017 - PRESENT KAPLES BALI HOLIDAYS Creating and integrating the sales architecture. Creating a recognizable brand, creating content for social media and sales platforms. Creating personalized retreat programs. Have been receiving the BookYogaRetreat awards for 2 years as the best selling tour in Indonesia. Organizing and conducting thematic tours for tour leaders from all over the world.
Marketing expert
2011 - 2014 TV CHANNEL “YOUR PUBLIC TELEVISION” Organizing from scratch the TV channel’s photo department, interviewing applicants, communication and quick distribution of photo materials to other mass-media.
Senior photographer
WHY PEOPLE CHOOSE ME?
INFLUENCERS AND TRENDSETTERS ORGANIZE THEIR EVENTS, SUCH AS RETREATS, TRAININGS, FESTIVALS, ANNUALLY. TO ENTER THIS COMMUNITY AND BECOME A SOUGHT-AFTER HOTEL THERE MEANS TO BECOME A MEETING PLACE FOR MANY GROUPS OF 10 OR MORE PEOPLE. IT ALSO MEANS GETTING DISTRIBUTION FROM THE COMMUNITY THROUGH THEIR SOCIAL NETWORKS AND INNER CIRCLE OF CLOSE FRIENDS.
10+
VISUAL CONTENT IS WHAT SELLS/RENTS YOUR PROPERTY. PEOPLE DECIDE WHETHER TO BOOK OR NOT BASED ON THE VISUAL CONTENT, WHICH SHOULD BE AS SIMILAR AS POSSIBLE TO YOUR PROPERTY AT THE MOMENT. BECAUSE A COMMENT "NOT LIKE THE PHOTO" AUTOMATICALLY REDUCES THE SALEABILITY BY 65%.
65%
IN MY YEARS OF EXPERIENCE, THREE OR FOUR 3-DAYS RETREAT PROGRAMS PER YEAR SELL MORE THAN 400 GUEST STAYS. THIS INCREASES THE ATTENDANCE AND ACTIVITY OF YOUR HOTEL, AS WELL AS SALES OF RELATED PRODUCTS, AND FAVORABLY AFFECTS YOUR BRAND RECOGNITION, WHICH CONSEQUENTLY RAISES YOUR INCOME.
400+
GET ACCESS
I have been organizing and conducting tours all over the world for over 7 years. I conduct my specialized tours in the hotels of my partners. Over the years I have gotten to know a lot of tour leaders from all over the world and often advise them on hotels to suit their groups and specifics. Individual tours are groups of 10 or more people who are accompanied by a tour author or a tour leader who is in charge of the tour or retreat itself.
SPECIALIZED RETREATS
GET ACCESS
A unique option is the organization of 3-day retreat programs, which not only raises your direct sales and room occupancy, but also successfully sells all your related services (spa, excursions, local activities) by combining them into 3-day retreat packages. An average of 300 packages are sold per year, increasing your total revenue significantly.
I help put together the packages, and handle full promotion and sales.
You meet the guest, get paid and run the 3-day retreat.
3-DAYS RETREATS
GET ACCESS
Sales in the hotel business are 90% dependent on visual content. It is the photos that a client clicks on when choosing a hotel on Booking or AirBnB. The main sales tool is photos. The main tool to promote and increase the recognition of the hotel is short videos for youtube, instagram and TikTok. I know the technical features of photos for the main listing resources, as well as the requirements of moderators and the psychology and needs of clients. Photos should be realistic, exude safety, well-being and comfort, favorably demonstrate the benefits while remaining as natural as possible, without retouching.
CONTENT
TO MY CUSTOMERS
I PROVIDE
SERVICES
WHAT
HOW I SEE OUR IDEAL COLLABORATION
1
YOU INVEST IN ME
We get to know each other when you order CONTENT from me.
2
WE EARN TOGETHER
We are discussing your resources and opportunities for 3-DAY RETREATS.
3
I INVEST IN YOU
With your hotel's content and our partnership, I am happy to recommend your hotel to my network of fellow tour leaders and Influencers, for them to host their SPECIALIZED TOURS with you.
04. EXECUTION
EXECUTION TAKES FROM THREE DAYS OF MY STAY AT YOUR HOTEL. UPON COMPLETION I HAND OVER THE MATERIALS TO YOU EITHER ON YOUR EXTERNAL DRIVE OR YOUR CLOUD.
03. CONTRACT
WE SIGN THE CONTRACT. YOU MAKE THE PREPAYMENT.
WE DISCUSS DETAILS FOR YOUR ORDER, DECIDE ON DATES AND RIDER AND FINALIZE CALCULATION.
FROM 1 WEEK OF WORK PHOTOS OF 20 ROOMS (TOTAL OF 400) 100 PHOTOS OF COMMON AREAS 20+ MINUTES OF HIGH-DEFINITION, HIGH-QUALITY VIDEOS TO CREATE SHORTS MY CUSTOM MONTAGE OF 10 SHORTS A GIFT (TO BE AGREED INDIVIDUALLY) * enough materials for 12 months
FROM 5 DAYS OF WORK PHOTOS OF 10 ROOMS (TOTAL OF 200) 50 PHOTOS OF COMMON AREAS 10+ MINUTES OF HIGH-DEFINITION, HIGH-QUALITY VIDEOS TO CREATE SHORTS MY CUSTOM MOUNT OF 5 SHORTS * enough materials for 6 months
FROM 3 DAYS OF WORK PHOTOS OF 3 ROOMS (TOTAL OF 60) 10 PHOTOS OF COMMON AREAS 5+ MINUTES OF HIGH-DEFINITION, HIGH-QUALITY VIDEOS TO CREATE SHORTS * enough materials for 2 months